Your next customer just asked ChatGPT who to call
We get you named by Google and by the AI assistants - then show you which article brought the money in.
Sourced content · daily AI citation checks · weekly rank tracking · revenue traced to the page
This is the whole market now. Everyone else is not ranked lower - they are not mentioned.
Why now
When your customer asks an AI assistant a question, they do not get a page of options to work through. They get one answer and a short list of names. That list is the entire market. Everyone else is not ranked lower - they are simply never mentioned.
An answer names a handful of businesses. Not ten, not a page of options. There is no second page to be on.
A business that gets named is read, linked and named again. The gap does not stay the size it starts at.
The engines re-check and re-decide constantly. Whoever is feeding them this quarter is writing the defaults.
You are not competing for a ranking any more.
You are competing for a slot in the answer.
The machine
Most teams run these as six tools and four people, and lose the thread between each pair. Here they are one system, so the source that justified a sentence in stage one is still attached to it when stage six attributes the deal.
Find the questions your market is actually typing.
We dig up the real questions people type before they spend money in your market. And every fact we ever publish carries where it came from and when - which is exactly why people and machines end up trusting it.
Answer them better than anyone else has.
Each piece answers the question straight away, in your voice, with the evidence attached. Structured the way Google and the AI assistants like to read - which is a technical way of saying it gets picked.
Publish it on your site, which stays yours.
Not a draft sitting in your inbox waiting for you - finished pages, published on your own website, built so every search engine and AI assistant can read every word. You own all of it.
Climb the Google rankings, then hold the spot.
We check your positions weekly, watch your site health and anything going stale, and fix it before it costs you a customer. A ranking is rented space - we keep paying the rent so you keep the address.
Get named when someone asks an AI who to call.
Every day we put your customers’ questions to ChatGPT, Perplexity, Gemini and Claude, and write down who got named. When it is not you, we know exactly who it was - and that becomes next week’s work.
Turn readers into enquiries you can trace.
Calls, forms and enquiries land in your inbox with a note saying which page earned them. So when you ask “what is this actually making me?”, the answer is a number, not a shrug.
What you see
These two boards belong to a real client - a local business, names withheld, numbers untouched. The trades and towns will differ from yours. The situation will not: somewhere, a version of these boards already exists for your market, and you are either on it or you are not.
0
Visibility index
Your domain is not recommended on any tracked question yet - the board below shows who is.15 tracked questions · checked daily
| # | Domain | Question coverage | ||
|---|---|---|---|---|
| 1 | homes2moveyou.com | 87% (13) | 34% ▼4 | 4.5 |
| 2 | zillow.com | 60% (9) | 6% ▼13 | 12.8 |
| 3 | youtube.com | 47% (7) | 15% ▼3 | 6.0 |
| 4 | realtor.com | 47% (7) | 13% ▼5 | 6.9 |
| 5 | reddit.com | 40% (6) | 6% ▼7 | 10.5 |
| 6 | redfin.com | 33% (5) | 10% ▲4 | 6.6 |
| 7 | rocketmortgage.com | 20% (3) | 8% | 6.3 |
| 8 | facebook.com | 13% (2) | 4% ▼4 | 8.5 |
88
score
What’s the difference between mortgage pre-approval and pre-qualification?
High-demand buyer question; fundamental to the buying process; strong commercial intent.
78
score
What is a fractional CFO and how can it help my business?
Foundational question for service awareness; strong intent to educate prospects.
75
score
Startup idea validation using AI
Emerging demand; positions the brand’s differentiation directly.
75
score
Fractional CFO pricing for business growth stages
Real related-search demand; pricing intent converts.
75
score
Top fractional accounting firms: pros and cons
Comparison query a rival currently owns; direct citation opportunity.
On your first call we run both of these boards for your market, live, in front of you. You see who is taking your customers and what they are asking. You keep the answer either way - even if you never hire us.
Three figures follow. Each one is a count of rows in the production database rather than a claim about how well things are going.
139 answers
logged in six days
For one account in its first week: every tracked question put to the engines we check, with what came back and when. On day one they were recommended exactly zero times, and we said so on day one.
19 domains
named, not implied
The share-of-voice board for that account lists nineteen competitors being recommended instead, with coverage and trend for each. That is the work queue, not a slide.
4 assistants
checked every day
ChatGPT, Perplexity, Gemini and Claude, on a daily cron, per tracked query, per brand - recorded whether the answer names you or not. Search-presence sources are tracked separately and never counted as answer citations.
You will have noticed this page does not claim ten thousand customers.
The engine refuses to publish a statistic without a source, and we hold our own front door to the standard we sell. The figures above are row counts from the production database on a stated date, not growth claims.
Anyone can generate content now. The entire remaining game is being trusted enough to be named.
What it will not publish
Anybody can generate content. The hard part is being the source an assistant is willing to repeat, and that comes from what you refuse to put your name on.
A figure that matters gets tagged to the specific piece of evidence it came from. If it has no tag, or the tag points at something that does not actually contain it, the draft is stopped before a human ever reads it.
When a made-up number survives the rewrite loop, the sentence holding it is cut out of the article. It is not softened, hedged or reworded into something that merely sounds defensible. It is removed.
Every article is scored on coverage, sourcing and structure before it can publish. Editors can override plenty of things in this system. That floor is not one of them.
Corroboration is counted by registrable domain, so an echo chamber does not read as confirmation. A claim also records whether its date is the date it was published or just the day we read it, because those are not the same thing and treating them as one is how bad numbers spread.
Subjects where being wrong actually hurts somebody carry extra trust rules, and an article that does not meet them does not go out. No override, no exception for a deadline.
How we know whether AI recommends you
Not all of them can be measured the same way, so we do not pretend they can. Here is exactly what happens and what gets stored.
We put the question to them directly and read the answer for whether you appear in it and where.
Checked deliberately through an AI-optimisation endpoint rather than guessed at from a screenshot somebody took once.
Claude is checked on the same daily sweep as the rest. It was the last of the four to become measurable at all, which is why most tools still quietly leave it out of the number they show you.
There is no way to ask it directly, so your presence in it is read out of the weekly search crawl instead. We say so rather than quietly counting it as a citation.
Whether you were cited, in what position, which of your URLs was used, which competitors turned up instead, and whether the engine returned nothing at all - which is a different thing from not citing you, and gets recorded differently.
When an answer reuses your wording verbatim but names nobody, that is logged as unattributed reuse. You wrote the answer the machine gave. You should at least know about it.
How an enquiry becomes proof
Rankings and citations are the means. This is the part that answers the only question an owner actually asks.
First touch, referrer and campaign parameters are recorded into an append-only log that belongs to you. Nothing here depends on a third party deciding to keep supporting it.
A captured lead carries the article it came from, including whether it arrived by way of an AI citation, and then carries its own outcome: contacted, quoted, amount, completed.
When you mark a deal won, that comes back to the enquiry it started as and gets stamped with its value and date. Works with the CRM you already use rather than asking you to move.
Citations, AI-referred visits, enquiries and closed revenue are joined up, so "which answer actually paid for itself" has a specific answer with a page attached to it.
Swipe sideways to compare →
| Do it yourself | An agency retainer | An AI writing tool | The Woof Back | |
|---|---|---|---|---|
| What you actually get | A blog with three posts, the newest from March | A monthly PDF of things you should do | Text in a box you still have to place | A system on your domain that publishes and maintains itself |
| Where the facts come from | Whoever had ten minutes | The same top-ten listicle everyone copies | The model’s best guess, confidently worded | A named publisher and a date, or it does not ship |
| Getting named by AI | Not happening | “We’re looking into AI” | Untracked - you would never know either way | Checked daily, logged, and turned into the next work order |
| After it is published | Nothing | A screenshot of a traffic graph | Not the tool’s problem | Rankings, AI recommendations, speed and freshness watched continuously |
| Turning readers into money | A contact page and hope | Usually someone else’s job | Out of scope | Capture, scoring, routing and attribution to the article |
For agencies
The system was multi-brand before it was anything else, because the first operator was an agency. Nothing about running thirty accounts is a bolt-on here.
For agencies
Most of the people reading this run an agency. The white label is not an add-on we bolted on afterwards - it is how the system is built.
Your identity replaces The Woof Back everywhere your clients can see: the console, the reports, the client portal, the proof documents. They are buying from you.
One row per brand, with visibility, revenue attributed and retention status, so you can see which accounts are healthy and which need a conversation before the client has it with you.
Per-agency invoicing and retainer terms are part of the platform. You set what you charge; we are not in that conversation.
A client-ready report with the wins, the citations, the attributed revenue and a shareable link - in your branding, generated rather than assembled by someone on your team at 11pm.
What we do not claim
The system flags its own thin samples and labels its own numbers directional rather than decision-grade. It would be strange to be less honest on the website than in the product.
The AI citation sweep runs every day. Blue-link search rankings are checked weekly. Anyone quoting you a daily rank-tracking number is describing a different thing, or describing nothing.
One run of one prompt on one engine is close to noise. Combinations with too few runs behind them are flagged as thin rather than reported as fact, which sometimes means telling you we do not know yet.
Checks are prioritised within a per-brand budget rather than promised for every brand on every single day, because pretending otherwise would just mean quietly dropping checks and saying nothing.
We generate the copy. A person decides whether it goes out. There is no silent autoposting running under your name.
We will not print a number we cannot stand behind for your situation, for the same reason we will not print a statistic without a source. What we can tell you is the shape of it, which is most of what you actually need to judge.
No discovery-call theatre and no six-week onboarding. This is the real sequence, including the part where we tell you it takes months.
Applications are read on Fridays. You get a yes, a no with the reason, or a question - never silence and never a drip sequence.
We run your site and your market through the system live and show you what comes back, including whichever competitors are currently holding the answers. You keep that either way.
Voice, author, domain and topics configured; the pipeline pointed at the questions your buyers actually ask. You approve the first drafts before anything is published.
Content ships on a schedule, and the tracking of rankings and AI recommendations begins the same week - so you can see the starting line rather than being told about it later.
Google and the assistants move slowly. Expect early ranking movement inside a quarter and AI recommendations to follow. Anyone promising faster is guessing.
The Woof Back started as an agency problem. We were running search and content for other people’s brands, watching the same work get lost between a writer, a spreadsheet, a rankings tool and a reporting deck, and losing the thread every time. So we built the pipeline we wanted, ran our own clients on it, and only then pointed it outward.
That is why the multi-brand and white-label parts are not bolted on: the first operator was an agency running accounts, and the software had to survive that before it was allowed to survive anything else.
We sell trust for a living, so it would be a poor look to be anonymous here. Founding accounts get names, faces and direct lines on day one - before anything is signed.
Based in Michigan, United States. Small on purpose, and staying that way for as long as the promise of a direct line means anything.
The cap is operational, not promotional. Every founding account gets direct access to the team building this, and that is a promise which stops being true somewhere north of a few hundred accounts. So we are stopping at 250.
It makes you the business people find when they are ready to spend. Your customers ask Google, and increasingly ask AI assistants like ChatGPT, who to call - and someone gets named. We publish the material that gets you named, keep it winning, and hand you the enquiries that come off it, each with a note on which page earned it. The industry calls the ingredients SEO, AEO and GEO; you can happily never say those words again. That is what you would be paying us for.
A writing tool hands you text and wishes you luck. This runs the whole job: it publishes to your website, refuses to print a number it cannot back up, checks every day how you rank and whether the AI assistants recommend you, and delivers the enquiries that result. The writing is one stage out of six.
Yes. The system is multi-brand from the ground up: separate voices, domains, teams and reporting per brand, under one console, with your own branding. Partner accounts also get the prospecting and audit tooling used to find and pitch new clients.
We are accepting 250 founding accounts. Founding accounts keep their rate for the life of the account, get direct access to the team building the product, and take priority in the partner programme. The cap is operational rather than promotional: direct access does not scale past a few hundred accounts.
That is the thing the system measures rather than the thing it promises. Tracking is built in specifically so the answer is evidence rather than a claim: you can see which questions get you recommended, which do not, and who holds the slot instead.
You own all of it. Everything publishes to your domain under your brand and your author bylines, so it is your property from the moment it goes live rather than something rented from us. If you leave, there is a one-click export that hands back every article, image and redirect as files you can host anywhere. We do not hold your content hostage, because a business that has to would be admitting the work is not worth staying for.
Realistically a couple of hours a month: approving the first drafts until you trust the voice, and telling us when something in the business changes. It publishes to your own domain, so there is no CMS migration to survive. Leads route to your inbox or your CRM, and analytics and Search Console connect if you want the fuller picture. If your site is somewhere awkward, say so in the application and we will tell you honestly whether it is a problem.
Months, not weeks, and anyone telling you otherwise is guessing. Content starts publishing in the second week and tracking begins immediately, so you can watch from the starting line. Ranking movement typically shows inside a quarter and AI recommendations follow that. The compounding is the point: the pages you publish now are what gets quoted next year.
187 founding seats are still open. The application is five questions and we reply either way.
